Economics taught by Starbucks
Starbucks coffee all over the world, many consumers love Starbucks, especially fond of exotic consumers, we can learn a lot of knowledge of economics from Starbucks, Xiaobian for you now.
1. has a smaller cup of coffee than
we usually see only in the Starbucks Cup Cup (tall), large (Grande), Super Cup (Venti). In fact, there is a small cup, that is, short cup, the capacity of 8 ounces (227ml), also known as children’s cup. A Starbucks clerk said: every store has this cup type, but also know how to configure a small cup of coffee, but it does not appear on the menu, generally do not sell, the need to bring their own customers." From the point of view of cost and operation, small cup 3 yuan cheaper than the cup, but also contains a concentrated coffee, the cup is significantly higher profits.
2. in Starbucks do not necessarily buy the biggest cup
Yoshimoto Yoshiki "to buy a mug of coffee" the book said in Starbucks, from the perspective of economics, in the Starbucks cup to buy more Ogoe Mimegumi, his intention is to in the three cup capacity is 1/3, the price is only more than 3 yuan, for consumers, is certainly more large more cost-effective.
but Starbucks coffee pricing is carefully measured, the price and the capacity difference makes customers and companies are good for large customers affordable, more capacity to pay the cost of it is very low (only a few seconds or more milk), 3 yuan in higher profit margins. Starbucks clerk explained that the content in the Italian Cup of espresso drinks is a large and super cup is two copies, so large, than in more than a cup of espresso, more milk; and super cup is only increased large amounts of milk.
3. star card is designed to attract more customers
4. clerk may not be able to make coffee
According to the development plan of the