[pure] Reading six dry cargo transition features of the nternet thinking
[introduction] what is the Internet thinking? What are the characteristics? Has been plagued by many people who do business, whether it is business or the transformation and upgrading of traditional industries under the impact of the Internet entrepreneurs, "the Internet thinking" has become the common oral zen. But what is the Internet thinking? Public opinions are divergent., Mo is a Co. Black brother to share this article B block 12 floor, talk about the views of the author, the Internet is how to deconstruct the thinking.
looking for inspiration, dig the dark horse, on hot, copying the nature – here is the dark horse News Agency: whenever doing business, whether it is business or the transformation and upgrading of traditional industries under the impact of the Internet entrepreneurs, "the Internet thinking" has become a common pet phrase.
but what is the Internet thinking? Public opinions are divergent., Mo is a Co. I talk about my views, a lot of content is not carried out, please Paizhuan exchange.
1, the Internet thinking is relative to the industrialization of thinking in terms of
a technology from the tool attributes, from the application level to social life, often need to go through a long process. Spinning Jeanne from a new technology to change the textile industry, then later is defined as the onset of the industrial revolution, influence of the eastern and western economic pattern, the span of decades at least. The same is true of the internet.
but because of this influence is lagging behind, so we will inevitably be in the identity of the embarrassment: the old system and the new era in our body will form the concept of dislocation. The previous successful business transformation is more difficult, and this is Clayton · Christensen said the "innovator’s dilemma" – a leading technology enterprises in the face of breakthrough technology, because of the original ecological system and fail over adaptation.
is now a lot of traditional industries, enterprises are faced with this situation. This dilemma can be called "industrial man" to become a "digital man" dilemma.
2, the Internet is a commercial thinking of thinking
The standard thinking mode of
industrial age is: mass production, mass marketing and mass communication, these three can be called the "Trinity"
1) but in the Internet age, the three foundations are deconstructed. The scarcity of resources and products, resources and production capacity are regarded as the competitiveness of enterprises in the era of industrialization, and now is not;
2) products are presented in the form of information, channel monopoly is difficult to achieve;
3) the most important point, the media monopoly was broken, consumers also become producers and disseminators of information and media content, you hope that through the media, unidirectional broadcast to manufacture hot commodity consumption behavior induced by mode is not set up.
the three foundations are the structure, the producer and the consumer