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Google is expected to see its first decline in United States ad revenues this year as the coronavirus pandemic hits travel advertising, a market tracker said Monday.New research by eMarketer indicates Google will still be leading digital advertising but with a smaller share as the market evolves into a “triopoly” with Facebook and Amazon.Google’s net US digital ad revenues will drop 5.3 percent to US$39.58 billion to bring its market share down to 29.4 percent, according to the eMarketer forecast which was sharply revised due to the pandemic. Google’s decline is “primarily because of a sharp pullback in travel advertiser spending, which in the past has been heavily concentrated on Google’s search ad products,” said eMarketer analyst Nicole Perrin.”Travel has been the hardest-hit industry during the pandemic, with the most extreme spending declines of any industry. E-commerce-related ad spending has also been dampened to some extent: Amazon reportedly pulled its ads from Google search earlier this year as it struggled to meet customer demand for its e-commerce services.”A big part of the decline will come from “search advertising,” or paid messages deployed by Google when a user enters a search query.Search ad revenue, in which travel is a major component, is expected to drop by 7.2 percent in the US, eMarketer said. Facebook is expected to see growth in its US ad revenues of nearly five percent to $31.43 billion, driven by Instagram, according to the report. That would give Mark Zuckerberg’s firm a 23.4 percent market share.Amazon, meanwhile, is extending its strong growth in online advertising with an expected 23.5 percent rise to $12.75 billion, putting its market share at 9.5 percent, eMarketer said.Until recently, analysts had described the digital ad market as a duopoly dominated by Google and Facebook, but Amazon has been rising quickly.Google has been growing at a slower rate than the overall digital ad market since 2016, ” so this year will continue a trend of Google losing digital ad market share in the US,” Perrin said.Topics :
Metro Sport ReporterTuesday 6 Oct 2020 12:22 amShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link1.2kShares John Stones was linked with a move away from Manchester City (Picture: Getty)‘If someone got hold of him and got some confidence in him, he’s got all the tools. I like him, personally.‘Someone like Arsenal, Chelsea. It’s a mixed bag for Manchester United. Ole needs players for now, not tomorrow.‘It’s not a five-year plan. If you have a bad run of results, you’re out. He needed players for now. They needed a centre-half now.’More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man CityWhile Manchester United did not sign Stones, they did wrap up deadline day deals for Edinson Cavani, Alex Telles, Amad Diallo and Facundo Pellistri.Arsenal, meanwhile, completed a shock £45m deal for Thomas Partey.Chelsea failed to bolster Frank Lampard’s squad on deadline day but had already spent more than £200m on the likes of Timo Werner and Kai Havertz.Follow Metro Sport across our social channels, on Facebook, Twitter and Instagram.For more stories like this, check our sport page.MORE: Ole Gunnar Solskjaer reacts as Manchester United sign Facundo PellistriMORE: Mikel Arteta hails ‘quality’ Thomas Partey as Arsenal shirt number is revealed Advertisement Harry Redknapp ‘surprised’ Man Utd, Chelsea or Arsenal did not sign Man City defender John Stones Advertisement Comment Harry Redknapp is ‘surprised’ the Premier League clubs did not target John Stones (Picture: Sky Sports)Harry Redknapp says he is ‘surprised’ Manchester United, Chelsea or Arsenal did not sign John Stones from Manchester City during the summer transfer window.Stones, who has 19 caps for England, was heavily linked with a move away from the Etihad over the summer.Manchester City spent more than £50m when they signed Stones from Everton in 2016 but he has struggled to cement a place in the starting XI under Pep Guardiola.Former Tottenham manager Redknapp believes Stones is a ‘real player’, however, and says he expected either Manchester United, Chelsea or Arsenal to secure his signature.ADVERTISEMENT‘Manchester United wanted to get Jadon Sancho in and that never happened,’ Redknapp told Sky Sports.AdvertisementAdvertisement‘The new left-back [Alex Telles] sounds like he’s a good player. But I still thought they needed a new central defender. They needed that and that’s not happened.‘I’m surprised someone didn’t take John Stones. I’m a big fan. I think he’s a real player.
GREENSBURG — A Decatur County man was killed in a two vehicle accident at the intersection of State Highway 421 and S.R. 3 early Wednesday morning.Anthony Hoegeman, 36, of Greensburg was the driver of an SUV that was found underneath the trailer portion of a semi, police said.Authorities received a call about the accident at 2:47 a.m. Greensburg Police requested an accident reconstructionist from the Indiana State Police to assist in the investigation and reconstruction of the crash scene.The intersection was closed for approximately three and half hours. The accident remains under investigation.Greensburg officers were assisted on the scene by the Indiana State Police, Decatur County Coroner’s Office, Decatur County Sheriff’s Department, Greensburg Fire and Decatur County EMS.