China Internet Network Information Center analyst Meng Fanxin
CNNIC survey: as of June 2010, Chinese online shopping users, 58.3% of people over the past six months in the Taobao shopping mall, and the traditional old B2C, like dangdang.com, Amazon’s user penetration is only 6.6% and 4.8%, the bright younger generation started 3C products, the flagship mall Jingdong penetration also quickly upgrade to the 2.6%.
Taobao mall high user penetration, the first to rely on its C2C platform. Currently there are 89.3% users in the online shopping Taobao users, Taobao users in the Taobao mall shopping accounted for a large proportion of up to 65.3%. Second, the mall business users compared to the small C sellers have a higher degree of integrity protection, mall sellers are required to have a business license to provide commodity invoice vouchers, can support cash on delivery and other services. In addition, taobao.com from the development strategy also has to the mall tilt of the trend, to provide better display and promotion for the mall business, these have become the unique advantages of Taobao mall development, attracting many brand manufacturers to join.