with the improvement of living standard, people also grow with each passing day bathroom products for the requirements, but now the quality of ceramic sanitary products is becoming more and more obvious, it has become an unavoidable topic, following on from the small as we explain.
uneven; a common phenomenon, now the domestic ceramic sanitary ware industry still exists is that companies tend to launch low high multiple brands, do long began to have no confidence, patience to do. In view of the current competition situation of ceramic sanitary ceramic sanitary ware enterprises in China, it is time to give up reluctantly, no longer is the number of the siege of the market. It is understood that many of the domestic first-line brands have begun to focus on brand strategy planning to focus on creating a strong brand to meet the needs of the domestic market. Only concentrate on doing a good brand, it is possible to compete with foreign brands of ceramic bathroom.
extended product boundless; now many domestic sanitary enterprises are widespread expansion of boundless trend, the reason is because the operators of ceramic sanitary ware companies and dealers think products to get certain development is the future development the road, so will cause a large area of product development production. Some companies tend to have two to three brands, different brands by the managers do not have to manage, it is easy to cause a variety of products in the company’s internal comparisons. A certain number of product development is indeed a great benefit to the development of enterprises, but the introduction of new products will be counterproductive.
third, the advantage of subdivision is ignored in
for the current ceramic sanitary ware enterprises and brands, especially a large quantity of small and medium-sized enterprises and bathroom brand, in order to stabilize the pace in the market, only to identify the appropriate location advantage single, deepening, and professional go to do segmentation in the specification. In technology, materials, processes, services can be optimized to ensure the quality of the product, in order to really put the brand on the right track.