[Abstract] maternal electricity supplier industry competition, the platform pressure is not small, the characteristics of maternal industry decided to expand the category of electronic business platform must strengthen the market competition, cooperation with the electricity supplier giant can achieve great supplement.
Beijing daily news (reporter Li Duosun Qi Xiang) following the red child was acquired by Suning, honey bud and Jingdong global purchase "merger scandal" after the baby tree with the electricity supplier giant jumei.com announced. Baby tree CEO Wang Huainan said that this round of financing will focus on the development of baby’s business, also announced to open a new round of price war diapers. Industry insiders believe that the ongoing price war so that the huge pressure on the electricity supplier of maternal and child, along with the United States, such as the electricity supplier giant into the board, the mother and child electricity holding thigh heating phenomenon will become the norm.
business tycoon incoming let electricity supplier maternal burn war will continue, the market yesterday was born the highest amount of maternal electricity supplier industry financing. Bao Baoshu in Shanghai officially announced the completion of $300 million (1 billion 860 million yuan) for financing, this round of financing $250 million investment led by jumei.com, the remaining funds for the joint investment of domestic institutions. Wang Huainan said, the baby tree marriage jumei.com, is a combination of security supply and trusted platform of mother and infant. Jumei.com CEO Chen Ou said that the United States will be the largest amount of baby tree to open resources, including high-quality overseas sourcing, warehousing, logistics and distribution, together to create electricity supplier baby tree.
July for maternal electricity supplier is not calm. According to the Beijing Daily reporter, mid year to get $100 million financing of the babe network launched the first baby maternal Festival, users claiming subsidies 100 million yuan for promotion; then, just finished honey bud baby C $60 million round of financing announced renamed "Honey bud", the new domain name "enable cost 10 million yuan to buy mia.com and open promotion mode, and promote to please Wang Han day before; immediately announced $300 million financing for the baby tree in yesterday, will open a new round of diapers big promotion in tomorrow.
frequency was high and financing of maternal electricity supplier seemingly unlimited scenery, however, an electricity supplier industry analysts believe that the electricity supplier maternal inherent short board, attract the traditional electricity supplier shares are typical maternal electricity supplier to hold the thigh phenomenon. In this view, maternal electricity supplier industry competition, the platform pressure is not small, the characteristics of maternal industry decided to expand the category of electronic business platform must strengthen the market competition, cooperation with the electricity supplier giant can achieve great supplement. Therefore, similar to the phenomenon of holding the baby tree thigh or will be an important trend in the future development.
on the other hand, maternal electricity supplier has the life cycle is short, the user stickiness insufficiency, limited range, product standardization, industry threshold low, choose the traditional electricity supplier giant backed by the tree "trees" will have more space to operate. Jinhaimi global purchase founder Xu Jun had honey bud and other maternal and child electricity supplier price war, maternal electricity supplier price war is a fun game, because the user electricity supplier maternal short period, "milk"