HBS faculty win big

Mar 1, 2021 fofabvlic

first_imgThree members of the Harvard Business School (HBS) faculty have won awards in the 2012 ECCH Case Awards Competition. First presented in 1991, these annual awards aim to recognize worldwide excellence in case writing and raise the profile of the case method of learning.This year’s HBS winners are Thomas D. Casserly Jr. Professor of Business Administration Emeritus Christopher Bartlett for “United Cereal: Lora Brill’s Eurobrand Challenge” (co-authored with Carole Carlson), which won in the Economics, Politics and Business Environment category; Harold M. Brierley Professor of Business Administration John Deighton for “Dove: Evolution of a Brand,” which was recognized in the Marketing category; and Assistant Professor of Business Administration Hanna Halaburda for “One Game to Rule Them All: Lord of the Rings Online and the MMO Market” (co-written with Ivan Nausieda, Robert McKeon, and William Collis) in the Hot Topic competition, which this year focused on social media and change.Read the full announcement.last_img

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