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Minnesota campaign aims to eradicate ‘bankziety’

first_imgProgram educates consumers age 21 to 35 about the benefits of CU membership.by: Claire DragichThe Minnesota Credit Union Network’s (MnCUN) “Bankziety” program recently gained national attention after being mentioned in an article by The New York Times.The program, which spreads the word to consumers about the benefits of credit union membership, has been a creative and successful effort for MnCUN.Connie Kuhn, MnCUN’s director of communications, recently shared how the campaign is progressing.CU Magazine: How did the program come about?Kuhn: Bankziety is aimed at educating consumers age 21 to 35 about the benefits of credit unions. It was launched in 2012 to raise awareness about credit unions and encourage consumers to switch to a credit union.The main message of Bankziety is that credit unions exist to serve members, not profit from them. They offer many of the same services as big banks but with the added benefit of lower loan rates, fewer fees, and personalized service.The trademarked term “Bankziety” is defined as “uneasiness, distress, or mental apprehension, usually over an impending interaction with a bank, anticipated financial stress, and fearful concern over banking fees and rates.” continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more